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A black-owned business that FINALLY creates body care for women of color

Thousands of women across America are raving about Atlanta-based body care brand Respected Roots. Apparently, they came up with the perfect solution to transform dry, dull skin into soft, moisturized, and glowing perfection. Here are 5 reasons why we love Respected Roots' body butter.

27th Oct., 2025 - 3min 15sec reading time

Two people in towels, one applying cream to the other's beard.

1. All-day moisture without reapplying

Apply in the morning and stay moisturized until bedtime - no touch-ups, no reapplying, no greasy feeling. The light, fresh scent lasts 8+ hours and pairs beautifully with your favorite perfumes. Women constantly report getting compliments on their glowing skin.

2. A black-owned business that FINALLY gets it

It was important for founders Jaret and Jason to create body care that actually works for melanated skin - not just for themselves, but for the women in their lives.

Respected Roots is all about creating solutions for OUR skin and hair and empowering customers to look and feel their best.

#BLACKOWNED

#ETHNICSKIN

3. Light, non-greasy formula that actually works

You'd be surprised what's in regular lotions: sulfates, parabens, and fillers that sit on your skin or evaporate within hours.

Respected Roots Body Butter melts into your skin (not on top of it), absorbs fast without greasy residue, and gives you that natural glow and softness that lasts all day. Made with premium natural ingredients like Shea Butter, Tea Tree Oil, Apricot Oil, and Vitamin E.

4. Regular lotion is NOT designed for melanated skin

Regular lotions are 80% water and ineffective for women of color. Our skin needs special treatment to stay truly hydrated and glowing.

Jaret Patterson, co-founder of Respected Roots, specifically formulated the Body Butter without water and used only premium natural ingredients like Shea Butter, Tea Tree Oil, and Apricot Oil to create a product that actually works for melanated skin.

5. Every purchase supports their non-profit work

Respected Roots is more than just a body care brand. Jason and Jaret regularly visit schools and community events to give back and educate young people on social and economic skills.

Glow

Smell

Quality

Service