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A black-owned business that FINALLY creates beard care for men of color

Thousands of Americans are raving about Atlanta-based beard care brand Respected Roots. Apparently, they came up with the perfect solution to transform patchy beards into soft, healthy, and manageable manes. Here are 5 reasons why we love Respected Roots.

1st May, 2023 - 3min 15sec reading time

1. King-like beard in less than 2 minutes per day

Growing the best beard of your life does not have to come with an annoyingly long routine. 

Simply go through your Respected Roots protocol in the morning in less than 2 minutes and it's done. (although you will probably start enjoying it!)

2. A black-owned business that FINALLY gets it

It was important for the two beard kings, Jaret and Jason, to not only formulate highest quality beard care but also build a business that gives back to the community and encourages its customers to become the best version of themselves.



3. Proven all-natural formula

You would be surprised what toxic ingredients you will find in regular beard care: Sulfates, Phthalates, Formaldehyde and the list goes on.

These ingredients cause more harm than good and often result in itchiness, breakage and overall being ineffective. Respected Roots is all-natural, baby.

4. Regular beard care is NOT designed for ethnic skin

Regular beard care is ineffective for men of color. Our hair (often 4b/4c) needs special treatment to grow healthy.

Jaret Patterson, one half of Respected Roots, specifically curated all products without water and used only natural ingredients to create products that improve your skin and maximize beard growth.

5. Brotherhood Initiative

Respected Roots is more than a beard care brand. Jason and Jaret are both passionate about elevating their platform to restore confidence into communities by promoting positive change and social empowerment.

The goal of the "Brotherhood Initiative"? To Train, develop and arm young men with the necessary social-economic leadership skills that will position them to be the most successful in life.





“Finally!!!! I found a product that works for my beard. Not to mention that something so close to my face that smells AMAZING! Very pleased with the packaging and quick shipping. I have already recommended Respected Roots to my bearded friends.”

Robert S. D.

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Our Complete Beard Care Kit Has EVERYTHING you need to care for your beard!

This Kit includes one of each of the following items:
Foaming Co-Wash: 

Gently cleanses your beard and face without overdrying.
Beard Conditioner: 

Promotes hair growth by adding all-day hydration to your skin and beard.
Beard Oil:

Softens beard, adds sheen, smells amazing, fights gray hair.

✅ RR Wooden Pick: 

Glides through your beard much easier than plastic or metal materials